The software your business needs has not been built yet.

Some businesses do something specific enough that nothing on the market covers it. The choice is bending the business to fit a product built for someone else, or building your own. We build the second one: from scratch, in stages, at a price agreed in writing before anyone starts.

Tell us what's broken

IN PRACTICE

What this looks like in a real business.

An equipment hire business

Every off-the-shelf hire product assumes a shopfront and a counter, and this one runs out of a yard with delivery runs. The work here is a system that knows what is available on which day, generates the hire agreement, gives the drivers a run sheet on their phone, and lets the customer see when their gear is coming back.

An allied health group with contracted practitioners

Every practitioner is on a different split, some rent a room, some bill through the group, and the month-end reconciliation is done by hand. The work here calculates each split from the contract it belongs to, produces the statements, and shows a practitioner what they earned without anyone having to be asked.

A not-for-profit running a grants program

Applications arrive as email attachments, the panel scores them in a shared spreadsheet, and nobody can reconstruct why a decision went the way it did. The work here is one application form, a scoring screen each panel member can use on their own time, and a record of every decision that stands up when an auditor asks.

WHAT YOU GET

Every project includes this.

  • A written scope broken into stages, each with a fixed price you agree before it starts.
  • Working software at the end of every stage, not only at the end of the project.
  • Every account — hosting, database, domain, email — set up in your business name.
  • The source code in a repository you own, from the first day of the build.
  • Documentation written for whoever comes after us, not just for us.
  • A handover session, and a written record of what was decided and why.

HOW WE WORK

No surprises, at any point.

  1. 1

    Conversation

    Free, and there is no pitch in it. You tell us what is painful. We tell you if we are the wrong people for it.

  2. 2

    Written scope

    Fixed price, fixed deliverable, in writing before anyone commits to anything.

  3. 3

    Build in stages

    You see working software every couple of weeks, not at the end. You can stop after any stage and keep what is built.

  4. 4

    Handover

    Code, accounts and documentation are yours. Nothing is held hostage.

THE OTHER THREE

We build three other kinds of software, too.

Internal tools & automation

Take the retyping, the chasing and the weekly copy-paste out of your week. One tool your team will actually open.

AI features & integrations

AI pointed at the jobs it is genuinely good at — reading documents, drafting the first version, sorting the pile — and nowhere else.

Websites & online stores

A site that loads fast on a phone, says plainly what you do, and makes it easy to book, enquire or buy.

STRAIGHT ANSWERS

The questions everyone asks.

Why not just buy something off the shelf?

If something off the shelf fits, buy it. It will be cheaper than anything we build and it already works. Custom software earns its place when the product you would buy is missing the one thing your business depends on, or when you are paying three subscriptions and a person to hold them together.

What if we start and it turns out a product would have done?

You hear that in the first conversation, before you have spent anything. Part of what we do in that call is check whether something already on the market does the job. Sending you off to buy it costs us a project and saves you a great deal more.

Can we start small?

That is how we prefer to work. The first stage is the smallest piece that is genuinely useful on its own, priced and scoped by itself. You use it, you find out what you actually need next, and you decide then whether to keep going. Stopping after any stage leaves you with something that still works.

START HERE

Tell us what's broken.

Two or three sentences is plenty. You will hear back from a person, and the first conversation costs nothing.